As part of its preparation for the Affordable Care Act, Blue Cross Blue Shield of Massachusetts launched a new website customized for a range of audiences, from individuals and their families to large and small businesses.
The site, Straight Answers, is broken into four categories: small employers, large employers, individuals and families, and brokers. In each of the four sections, visitors can find tailored information relevant to that category, including related news articles, a timeline as to when provisions under the health care law will take place, frequently asked questions, and links to other information about health care reform. There is also a glossary of terms and interactive videos.
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