Springfield, Mass. - MassMutual's Retirement Services Division launched a new
"MassMutual's Center for Behavioral Research serves as a creative laboratory for testing and experimentation with regard to emerging education and communication techniques," says Alison Salka, director of MassMutual's Center for Behavioral Research. "In collaboration with academic and industry researchers, MassMutual's team of thought leaders conducts research and analysis on participant behavior and the motivations that drive successful retirement savings activity. The Web site will enable us to share the findings of our research in a timely, easily-accessible manner."
One of the first tools available on the Springfield, Mass.-based insurer's Center for Behavioral Research Web site is a retirement research library. The library will house a series of whitepapers co-authored by a cross-functional MassMutual team. The whitepapers will address topics important to the creation of an effective retirement savings plan, such as:
* Tools to increase participation and savings in defined contribution plans
* Automation: three steps to a high performance plan
* A behavioral approach to retirement planning
"As a pioneer in the behavioral finance arena, MassMutual continually tests new ideas in our efforts to help the American worker retire successfully," says Ian Sheridan, corporate VP and chief marketing officer for MassMutual's Retirement Services Division. Our focus has been—and will continue to be—to find ways to help motivate retirement plan participants to act in their own best interests."
Source: PR Newswire
