Usage-based insurance carrier Metromile has named James Moorhead Chief Marketing Officer, reporting to CEO Dan Preston.

Moorhead joins the company from Dish Network, where he held the same title, and has also worked at P&G. Preston says the choice of Moorhead is indicative of the company's overall market strategy.

"James is an outstanding hire and reflects Metromile's marketing focus on being a modern and consumer-focused product, rather than following traditional insurance tactics," he states. "He has exceptional brand expertise that he developed during his time at Proctor & Gamble and has demonstrated that he can build and lead an organization at scale while elevating the positioning of the product and brand."

The appontment comes at a time of growth for the company, which offers exclusively telematics-powered usage-based car insurance for urban drivers. Metromile partnered with Uber on a special ride-sharing insurance product in January, and added East Coast states Pennsylvania and Virginia to its stable, which until that had been confined to the West Coast and Illinois.

"The pay-as-you-go economy is exploding and Metromile's pay-per-mile model is changing the game when it comes to car insurance by saving consumers significant amounts of money," Moorhead said of the company's trajectory.

Metromile also named a new CTO earlier this year. The company also patched a vulnerability in its device that allowed cars to be controlled remotely when that hole was discovered this spring.

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