Nationwide partners with hay protection agtech company

Nationwide has partnered with Quanturi to give its agribusiness policyholders access to HAYTECH, an IoT-based monitoring system designed to prevent hay fires and manage hay quality.

"As a company built to serve the agriculture community's unique needs, we're constantly exploring new ways to solve challenges facing our customers – whether they run a small hobby farm or a large commercial agribusiness," said Brad Liggett, president of agribusiness at Nationwide, in a statement. "HAYTECH's unique solution to the issue of hay fires in agriculture is a perfect example of the intersection of industry expertise and technology to provide even deeper protection and peace of mind for our customers. We're thrilled for Nationwide customers to be among the first in the country to benefit from this new capability."

The partnership will make HAYTECH technology available in the U.S. for the first time. The monitoring system performs these functions:

• Securing production by warning producers of unusual temperature changes to anticipate fire hazards.
• Detecting the best hay for a purpose by using temperature data to gauge the quality.
• Reducing safety risks and labor costs by limiting dangerous handling of products.
• Simplifying production certification by proactively ensuring hay will meet customer requirements.

"We are excited to partner with Nationwide and provide farmers with innovative and best-in-class solutions to prevent hay fires and optimize the quality of hay during storage," said Nadine Pesonen, CEO of Quanturi, based in Finland. "Nationwide is a frontrunner in bringing new digital technologies to its customers and we believe that HAYTECH, our real-time hay monitoring, will help leaders in agtech make more data-driven decisions."