Near Me says that narrowing the marketing area prevents agents from having to throw a wide net over entire metropolitan areas, wasting time and effort. Listed with sometimes 100 or more agents, all competing for the same business, the Near Me agent network introduces insurance agents to customization and pinpoint targeting.
According to Near Me, many local and neighborhood agents still use direct mail to surrounding zip codes as their closest “targeted” market media. The aggregation site also helps introduce regional insurance companies to unsure customers who may be new to a particular area or unfamiliar with regional companies.
