Chicago — Alterian, a global U.K.-based enterprise marketing platform provider has announced a new partnership with ChoicePoint Precision Marketing (CPPM), a ChoicePoint business and provider of direct marketing and database solutions that specializes in the insurance and financial services industries.
The Alterian Marketing Services Platform will power CPPM's multi-channel marketing strategies by consolidating information across those channels and providing instant, intuitive responses to queries. The Alterian platform is designed to enable CPPM's marketing and analysis teams to perform more advanced segmentation, decision making and tracking.
CPPM initially elected to deploy four Alterian applications central to integrated direct marketing: The Alterian Engine, Data Discovery and Visualization, Selection Planner and Analytical Reporting.
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