PIMA Marketing Methods awards are awarded to those member insurance direct marketing efforts that display outstanding marketing and creative strategy and deliver measurable results.
Winners in the Mail Solicitation for Guaranteed-Issue Product category are Affinion Group – Gold; Marsh U.S. Consumer – Bronze; and Bodden Partners – Honorable Mention. Winners in the Mail Solicitation for Simplified-Issue Product category are The Hartford – Bronze; and Marsh U.S. Consumer – Honorable Mention.
Winners in the Mail Solicitation for Underwritten Product category are Marsh U.S. Consumer – Silver; and AMA Insurance Agency Inc. – Bronze. Winners in the Multiple Effort Marketing Campaign category are Aon Affinity – Silver; DMW Direct – Bronze; and Marsh U.S. Consumer – Honorable Mention.
Winners in the Customer Cross-Sell and Upgrade Marketing category are Anderson Direct Marketing – Gold; Marsh U.S. Consumer – Silver; Affinion Group – Bronze; and The Hartford – Honorable Mention. Winners in the Lead Generation Campaign category are DMW Direct – Gold; Bodden Partners – Silver; Aon Affinity- Bronze; AMA Insurance Agency Inc. – Honorable Mention; and Marsh U.S. Consumer – Honorable Mention.
Winners in the Conservation/Retention Campaign category are Marsh U.S. Consumer – gold; AMA Insurance Agency Inc. – Silver; Pearl Insurance Group LLC – Bronze; Forrest T. Jones & Company Inc. – Honorable Mention. Winners in the E-Commerce Websites category are Marsh U.S. Consumer – Gold; Forrest T. Jones & Company Inc. – Silver; and Aon Affinity – Honorable Mention.
Winners in the Self-Promotion – Agency category are Marsh U.S. Consumer – Silver; and Aon Affinity – Honorable Mention. Winners in the Self-Promotion – Company Member/Business Partner category are Bodden Partners – Gold; The SKM Group – Silver; and North American Communications – Bronze. Winners in the Other Media category are Marsh U.S. Consumer – Gold; and The SKM Group – Honorable Mention.
