SAP AG has released four customer engagement intelligence applications and one fraud management application, powered by the SAP HANA platform for big data. The five applications incorporate an organization's daily operations by giving employees information and integrating into business processes.
The suite of applications are designed to complement companies' management of targeted marketing and sales initiatives as well as the customer relationship. The SAP Customer Engagement Intelligence software includes four applications designed to handle different levels of customer interaction in the sales, marketing and customer service process. The applications use text analysis and predicative capabilities of the SAP HANA platform and offer access to big data insights.
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