Security First Insurance Co., a Florida-based homeowners insurance provider, has appointed Werner Kruck as COO and Marilyn Reynolds as VP of operations.

Kruck, who joined the company in 2008, has been instrumental in the company's growth, Security First says. As part of this, he’s helped to develop and enhance many of the insurer’s products, including its mobile site, an iPhone application, its online policyholder service center and its policy servicing systems.

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