Security First Insurance, a homeowners insurance firm, is using “smarter content” software from IBM and partner Integritie to collect and analyze big data. This includes social media and email to begin the claims resolution process for customers who have been impacted by a storm.

IBM says Security First Insurance now can turn social media into an actionable communications channel during a major disaster. The software analyzes incoming messages sent by email and social media using text mining, text analytics and natural language processing to detect words that convey distress or identify significant property damage. Security First then can prioritize the messages and route them to proper personnel to resolve the issue.

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