New IDC research reveals that enterprise social software adoption is growing, with 41% of respondents already implementing an enterprise social software solution. IDC finds that widespread industry adoption of enterprise social software is still immature, and executives want a clearer understanding of the potential gains, costs and return on investment that social business initiatives can have on a company's bottom line. With much adoption anticipated, IDC forecasts the emerging social platforms market will generate revenues of nearly $2 billion by 2014.
Erin Traudt, research director, Enterprise Collaboration and Social Solutions at IDC, said, "To determine social business ROI, organizations must consider why their customers and/or employees are using social software and understand the cost/benefit impact related to people, process, and technology."
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