Swiss Re has entered a white label partnership with V12 Group under which the carrier will provide the vendor's Launchpad Marketing Cloud platform to its clients.

Swiss Re clients can use the software to market life insurance through email, display advertising, social media, mobile, and direct mail channels, V12 Group said.

"A mix of distribution channels will play a significant role in our ability to broaden our reach to consumers,” said Neil Sprackling, head life & health North America at Swiss Re. “This 'do-it-yourself' platform enables our clients to engage with middle market consumers how and when they prefer.”

[See also: Sprackling on why wearables are crucial to reaching the middle market]

The branded platform will give Swiss Re clients exclusive access to The V12 Group Data Cloud, a data resource comprised of more than four billion consumer, business, automotive and digital records, offering Swiss Re’s insurance carrier clients a marketing execution vehicle to leverage Swiss Re’s segmentation algorithms, which can identify consumers that are more likely to purchase life insurance.

"A select group of Swiss Re clients will now have access to a proprietary marketing cloud that combines our advanced analytics and segmentation capabilities and V12 Group's multi-channel marketing cloud solution,” said Bill Tyson, head of distribution development and solutions architect. “This framework compliments the advanced techniques that are being used by the more sophisticated life and health insurance clients."

Swiss Re Launchpad enables clients to build a customized marketing cloud, from the user interface through each application and all tool sets, V12 Group said, and helps companies leverage marketing automation and engage with customers, monitor their brand, target new customers and promote their products, in online and offline channels, from a single platform.

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