The Principal Financial Group, a company offering retirement services, insurance applications and asset management, has named Elizabeth Brady as senior VP and CMO, effective September 2.

As CMO, Brady assumes overall responsibility for global marketing, including branding, advertising, media relations, digital marketing, sponsorships, data analytics, multi-cultural marketing, research and business intelligence. She will be based in Des Moines, Iowa, and replaces Mary O’Keefe, who retired in June.

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