Professional services company Towers Watson has acquired Liazon Corp., developer of private employee benefits exchanges, for $215 million. The company said it would continue to enhance Liazon’s private exchange application, Bright Choices, and service Liazon’s broker, consultant and carrier partners, some of which sell the Liazon product under proprietary brands.
Liazon’s online benefit marketplaces now are distributed through more than 400 insurance brokers under the Bright Choices brand or as a third-party proprietary exchange, Towers Watson said. Those relationships will continue on their current terms.
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