United Insurance Holdings Corp., a property/casualty insurance holding company, appointed B. Bradford Martz, CPA, its CFO. Beginning Oct. 1, 2012, Martz will be responsible for United’s financial planning, reporting and internal control functions and general corporate finance activities.

"I am extremely honored to be joining United’s management team,” Martz said. “The company has a proven record of success and a high level of commitment to its agents, policyholders, and employees. I look forward to working with John [Forney, CEO of United] and the management team as the company continues to grow.”

Most recently, Martz served as SVP and CFO of Bankers Financial Corp. (Bankers), an insurance holding company. In his 20-year career, he has also held the positions of chief accounting officer, controller and director of finance and corporate planning.

“I am enthusiastic to have Brad join the company, as his extensive experience in our industry and strong financial acumen makes him the ideal choice as our company’s new CFO,” United’s Forney said. “I am confident that he will be a valuable asset during this stage of United’s development and integral to our focus on enhancing shareholder value. I would also like to thank John Rohloff, who filled in as our interim chief financial officer and remains a valued member of our financial team as SEC reporting manager.”

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