Unitrin Inc. is changing its name to Kemper Corp., effective Aug. 25, 2011, and will begin trading on the New York Stock Exchange under the KMPR ticker symbol that day.

Unitrin says it purchased the Kemper personal lines business in 2002, and this segment now represents the company’s largest business unit with just less than $1 billion in total earned premiums in 2010. For marketing purposes, this unit will become Kemper Preferred, effective Aug. 25. The holding company will incorporate the Kemper name in many of its other business units over time.

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