USAA has invested in Roost, a company that makes a smart smoke detector battery, and the startup is looking to the insurance industry to raise visibility of its product.

Roost says that its product, which alerts homeowners at home or out of the house if the alarm goes off, offers insurers an opportunity for greater and more valuable customer interaction.

"The Roost Smart Battery enables our industry partners to improve loyalty with their customers today and attract new customers tomorrow," said Roel Peeters, Roost CEO and co-founder. We are looking forward to partnering with dedicated insurance companies who share our vision to improve home safety.”

“USAA is investing in Roost because we see an opportunity to improve our members’ lives by keeping their homes and families safe,” said Jon-Michael Kowall, assistant vice president of innovation for USAA Property & Casualty. “By reinventing the battery, Roost has created a simple, convenient and affordable way to improve the safety of smoke alarms, by reducing fire and carbon monoxide risks."

[See more startup investments by USAA and other companies]

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