The 2012
Consumers are least likely to trust Charter Communications, Citigroup, Bank of America, HSBC, Time Warner Cable, Comcast and Qwest.
"No matter what industry you're in, it's a major problem if your customers don't trust you," states Bruce Temkin, author of the research and managing partner of Temkin Group.
Temkin compared trust ratings for individual companies against their industry peers. Insurer USAA was rated in three industries and beat the industry averages for credit cards, banking and insurance by more than 20 percentage points.
Companies that exceeded industry averages by more 15 percentage points included: credit unions (banks), PNC (banks), Southwest Airlines (airlines), Chick-fil-A (fast food), Kaiser Permanente (health plans), BMW (auto dealers), American Express (credit cards), TriCare (health plans) and Bright House Networks (TV service providers).
Six companies saw their ranking fall more than 15 points behind the industry average, none of which were insurers.
Temkin Trust Ratings Ranking of Insurance Companies
Rank | Company | Temkin Trust Rating (TTR) | TTR vs. Industry TTR |
1 | USAA | 78% | +22 |
19 | State Farm | 59% | 3 |
64 | Nationwide | 56% | 0 |
73 | Allstate | 55% | -1 |
82 | Progressive | 53% | -3 |
98 | American Family | 51% | -5 |
98 | Liberty Mutual | 51% | -5 |
98 | The Hartford | 51% | -5 |
98 | GEICO | 51% | -5 |
107 | Farmers | 50% | -6 |
125 | Metlife | 48% | -8 |
139 | Travelers | 45% | -11 |
146 | 21st Century | 43% | -13 |
The Temkin Trust Ratings ranks the level of trust consumers have with 206 large companies across 18 industries, including airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, TV service providers and wireless carriers.