(Bloomberg) -- WellPoint Inc., the second-largest health insurer in the U.S., plans to change its name to Anthem Inc., the brand under which it sells most of its coverage.

WellPoint and other large health insurers find themselves increasingly marketing directly to consumers, as Obamacare requires most uninsured Americans to obtain coverage and employers thrust more responsibility for costs on their workers. The company sells plans in 14 of the health-care law’s new insurance exchanges, in most cases under its Anthem brand.

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