Westfield Insurance has partnered with SizeUp, a business intelligence website that provides customized data and analytics to small businesses, to help entrepreneurs maximize profits.

SizeUp crunches millions of data points from public and private sources to provide four main insights: to compare businesses against industry competitors; map where other companies, customers and vendors are located; identify areas of highest potential revenue; and demographic analyses on customers.

"Now small business owners can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day," said Carrie Busic, Westfield Insurance’s national commercial sales leader, in a statement.

Westfield, headquartered in Northeast Ohio, first connected with SizeUp using its ongoing partnership with startup accelerator Plug and Play. The carrier currently offers commercial insurance in 21 states, and personal coverage in another 10.

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