Zurich Insurance Group, a multi-line insurer serving customers in global and local markets, and Hearsay Social, which offers a social business platform for the financial services industry, announced the expansion of a program that enables Zurich agents in Europe to share content with clients through social media.
After kicking off its social media project in Germany, Zurich since has decided to expand usage of the platform across multiple countries, including Austria and Spain. As Zurich's global service provider, Hearsay Social is playing an important role in driving agents’ use of social media.
"Today, and over the next several years, digital technologies will become an increasingly important driving force for our thousands of agents around the world," said Monika Schulze, global head of brand marketing at Zurich Insurance Group. "Our global relationship with Hearsay Social allows us to empower our agents to excel on social networks and connect with customers."
Through its social business program, Zurich agents are using Hearsay Social to share content and build relationships with customers and prospective customers across the social networks. Sharing content helps agents stay connected with their customers and reach out at the right time, Zurich said.
