Zurich North America (Zurich NA) announced its Accident & Health unit has entered the mass consumer (affinity) market with a varied offering of Accidental Death, Dismemberment and travel assistance insurance offerings. The insurer reports that the initial offering will be expanded to include bundled products and services customized to a variety of special consumer group needs.
Wayne Gutridge, VP, Accident & Health for Zurich, will lead the unit’s expansion. Gutridge has more than 23 years of affinity and worksite marketing experience with large national insurance programs in the United States. He has extensive experience in the development of new business and alternative distribution, as well as in creating integrated product offerings. Prior to joining Zurich, Gutridge led mass consumer efforts at AIG, where he focused on new channel development as well as a variety of new product initiatives.
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