A few years back, IBM ran a commercial in which an executive walks into his company’s data center, only to find a big empty room, and a relatively small modern mainframe humming away in one corner.

Busy, crowded data centers are still around, of course, but increasingly, they may start becoming less and less visible. In recent years, I have spoken with a number of insurance company CIOs who have been actively downsizing their data center footprints – consolidating them from multiple centers into single facilities, and reducing the amount of equipment.

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