Subject Root Tag

Customer service can be performed and measured in many ways. In this month's cover story, the nuances of customer relationship management-performance monitoring and analysis-play a big role in insurer's success. Being able to provide high levels of service with each and every customer contact-whether in person, on the phone or online-is sure to drive revenue and retention.How your company manages customer service may be the result of definable metrics, such as demographic studies, formal assumptions about customer behavior, anticipation of future requirements, etc. It may also involve a bit of guesswork. The results of your measurement should prove unequivocally that you know your customer.

Do the numbers 705/4 mean anything to you? What about the name Ronald Katz? If not, you may want to pay more attention to what's happening in the patent world.The numbers 705/4 represent the U.S. Patent Office classification for insurance inventions. And, according to industry sources, carriers are woefully oblivious to the spike in patents filed under that classification over the past few years.

A survey conducted by AIIM, a Silver Spring, Md., enterprise content management (ECM) association, reveals that while cost reduction is still dominant in driving ECM decisions, compliance and payback are growing in popularity.AIIM surveyed more than 1,200 end users and potential end users of content and document management technologies in nine countries: the U.S., U.K., Ireland, Germany, Australia, and the Benelux countries (Belgium, Netherlands and Luxemburg).

In one corner, a number of professional organizations support federal regulation of the insurance industry. And, on the opposite side of the ring, other groups support state oversight. The debate over state and federal regulatory control seems to have resurfaced, and a host of parties affected are gearing up for the battle.Some insurance carriers, however, are asking: Does it really matter who's standing when all is said and done? Many insurers simply recognize that there is a need for regulatory reform -and where that control lies is of secondary concern, according to Dick Luedke, spokesperson for State Farm Mutual Automobile Insurance Co., Bloomington, Ill.

We all remember the horror stories about customer relationship management projects gone awry: XYZ Insurance Co. spent $5 million in 2000 on a CRM engagement, and another $2 million on software, only to find out a year into implementation that the big idea wasn't working. XYZ's call center performance measurements-such as average wait time, average call handling time, and abandon rate-were below industry benchmarking standards-if they were measured adequately at all.Now, five years later, these same insurers have sophisticated performance management systems in place that tell them exactly how long it takes for their service representatives to resolve a customer's problem, how long a caller waits in a queue, and how much money the company can save by improving these key performance indicators.

Computers are supposed to shorten or take over routine tasks for us, freeing human brains and hands for creative projects beyond the capabilities of machinery. Frequently, however, users find themselves at the mercy of their mainframes, desktops and laptops, performing repetitive input chores and time-consuming database maintenance functions. Now, a technology that takes advantage of automated Internet resources is allowing carriers to skip the middlemen and take the data directly where it needs to go - the agent and the consumer - without costly delays.Being able to use this type of technology to streamline the release of new products and reduce the time it takes to announce changes in a product's pricing structure is a growing need faced by most carriers. Such was the concern of Electric Insurance Company (EIC), a Beverly, Mass., carrier whose roots date to 1966 when it provided insurance for employees of General Electric. Today EIC, licensed in all 50 states, has expanded its P&C direct-to-customer rates to the general public.

In the late 1990s, when insurance firms were running high loss ratios (from 110 to 130), Lombard Canada Ltd., one of the oldest property and casualty insurance operations in Ontario, hired a consulting firm to assess its underwriting and claims leakage while it sought to improve IT and drive down expenses.With the firm's help, Lombard's loss ratio started dropping. While other Canadian firms were still grappling with hefty loss ratios, Lombard moved on to major technological decisions.

Since the beginning of the decade, it's been pedal to the metal for AAA Life Insurance Co.. The organization, which offers term and universal life products, fixed annuities, and travel accident insurance to AAA members, has grown from 75 employees in 1999 to a staff of 400, supporting more than 800,000 customers and more than $1.1 billion in assets.As AAA Life's business began to accelerate at breathtaking speed, the organization's managers began to see some treacherous bumps and obstacles on the road ahead. The company lacked an enterprisewide system for watching and managing costs within the various business units. With relentless hiring and increasing costs of doing business, managers needed a clear, single view of where more gas needed to be applied to boost business, and where the brakes needed to be applied to curb spending.

Insurance companies are under constant pressure to acquire new business to respond to market demands and competitive pressures. Insurers realize they must improve the efficiency, scalability, and flexibility of their new business processing applications. The IT infrastructures of most insurers are not geared to handle these improvements, being minimally integrated, minimally automated, or both.Many insurance companies are now embracing the concept of straight-through processing (STP) for new business. STP applies enabling technologies such as document imaging, rules engines, and workflow to automate new business processes.

New York - More than 90% of risk management executives are building or want to build enterprise risk management (ERM) processes into their organizations, but only 11% have completed such a task, according to a recent report issued by New York-based The Conference Board. The Board, in conjunction with Mercer Oliver Wyman, a New York financial consulting firm, surveyed 271 risk management executives from a variety of industries across North America and Europe.

Avon, Conn. - Worksite carriers recorded another year of reserved growth in 2004, according to the sixth annual U.S. Worksite Study, conducted by marketing advisory firm Eastbridge Consulting Group, Inc., Avon, Conn. New worksite sales in the U.S. totaled an estimated $4.223 billion, a 3% increase over 2003 results. Growth improved from the 1.8% increase realized in 2003 (based on revisions several companies made to their reported 2003 sales). [Note: As a result of these revisions, total sales for 2003 were revised downward to $4.1 billion.]

Needham, Mass. - U.S. insurers may face a tough road to better aligning business processes, data, and content to help to drive more profitable, competitive, and differentiated services for growth, but as insurers advance their capabilities, the demands for straight-through processing will drive them toward more open business architectures that will help produce reusable assets, services, and business modules.

Chicago - Agents are being introduced to an e-mail autoresponder that automatically includes complete health insurance quotes to prospective customers and allows continuous flow of e-mails to prospects over a specified timeframe. Norvax, a Chicago developer of Web-based sales and customer communications tools, has released its LeadMiner tool in three versions - Basic, Pro and Marketer. Each version enables agents to automatically e-mail messages customized with their own information on a regular basis at intervals specified by the agent, automatically send HTML and text e-mails with instant, integrated health insurance quotes, and automatically add updated health insurance quotes to scheduled e-mails sent after the initial contact.

Alexandria, Va.--Five top insurance industry leaders will participate in a CEO panel discussion during the opening session of the Independent Insurance Agents & Brokers of America's (Big "I") Convention in New York.CEOs participating as panelists for the discussion are: Frederick H. Eppinger, CEO, Allmerica Financial Corp.; Robert J. Joyce, chairman and CEO, Westfield Group; Charles M. Kavitzky, president and CEO, Fireman's Fund; Axel P. Lehmann, CEO, Zurich North America Commercial; and William J. Mullaney, president, MetLife Auto & Home.

Princeton, N.J. -- American Re-Insurance Co. was named "Best Overall Reinsurer in the U.S." in the 2005 survey of cedant perceptions about reinsurance and reinsurers conducted by Flaspohler Research Group, a Kansas City, Mo.-based business-to-business research. American Re received the same recognition in 2003, the last time this survey was conducted."We are enormously proud of the results of the Flaspohler Survey. Retaining our No. 1 ranking in the "best overall reinsurer" category clearly demonstrates that we continue to be judged as the best reinsurer in this market by our clients - by far the most important arbiters of our performance," said John Phelan, Chairman and CEO of American Re-Insurance Co.

Boston - Although its financial services sector is still small compared to the United States, Europe, or Japan, China's rapid growth rates and huge potential make it a critical arena for expansion for both insurers and solution providers, according to Celent Communications. In its latest report, Insurance in China: Market and IT Overview, Celent predicts IT spending by insurers in China will jump from $2 billion in 2005 to more than $5 billion in 2009.

Washingon, D. C. - Members of the PIA Insurance Technology Coalition met with Congressional staffers on Capitol this week to discuss data security/identity theft and its potential effect on the insurance industry.

Chapel Hill, N.C. - Yankelovich Inc., has unveiled a tool that links the attitudes of individual consumers to insurance industry-specific product behaviors. The tool, Attitudes in Action, enables marketers to tailor their messages to a specific individual's wants and needs and tailor their offers to attitudes linked to individual names and addresses. These insurance-specific attitudes can be used for selecting target lists and performing database enhancements, thereby improving marketing productivity through higher response rates and reduced costs.

Frisco, Texas -Skywire Software, an insurance and financial services software company based in Frisco, Texas, announced it has completed its acquisition of InsBridge, Richardson, Texas, a rating and underwriting applications software provider.

Brookfield, Wis., - Fiserv, Inc., a financial management and compliance software provider, released a software system designed to be compliant with the Sarbanes Oxley Act. The Nautilus SOX solution is a tool that uses document management technology for enterprise-wide compliance with the 2002 federal legislation, and similar provisions that the National Association of Insurance Commissioners is expected to embrace for non-public insurers. The software provides an automated, searchable system for documenting internal controls and business processes to help ensure SOX compliance. With Nautilus SOX, users can create, collaborate, log, execute and conclude business transactions in a structured, efficient environment. It also provides users immediate access information regarding a process or project, including all outstanding issues, approvals, statuses, discussions and communications. The system's framework of pre-defined indexes and templates enables users to monitor and record all external and internal events affecting SOX compliance--from risk assessment to controls testing and remediation. Notifications and scheduled reviews can be set up to ensure that important deadlines are met, and the system can automatically route content between collaborating participants.