Customer Engagement

Digital Insurance spoke with Tony Laudato, vice president of marketing and combination products at Munich Re.

A new research report from SMA reveals that 85% of personal lines insurers are currently developing or deploying channel expansion strategies.

Three examples of how industry leaders are building brands and growth strategies based on personalization.

Can time to first contact predict how well an adjuster will handle a claim journey from start to finish?

Farmers, CNA and The Hartford share resources.

The goal should be to expand payment types and access options to give policyholders greater control of their experience.

Digital Insurance spoke with Claire Burns, chief marketing and communications officer at The Hartford about digital customer experience and plans for the future.

Despite an influx of potential rental insurance customers, carriers must innovate to cut through the noise and connect with their best prospects on a personal level to ultimately turn them into a client. With so much competition, simply reaching out at the right time may not be enough. Insurers need to understand these consumers on a deeper level.