Digital distribution

The customer comes first. We've all heard that phrase, but many insurers would be hard-pressed to prove it's a strategic and tactical reality.Why? A number of carriers implementing customer relationship management (CRM) systems are hopeful that CRM's ability to provide profiling, micro-segmentation, and predictive analysis to reveal the preferences and proclivity of customers will help maintain their existing customer base and drive new business.

The insurance industry, long saddled with paperwork-intensive processes, has become prime turf for enterprise content management (ECM) solutions. ECM is the catchall phrase for what was originally a plethora of solutions, ranging from imaging systems to records management.To carriers seeking to expand their business lines and speed up processing at as little additional cost as possible, content management may be more than some glitzy new technology; it may fundamentally change the nature of the insurance business.

Ten years have passed since the Web made its debut, threatening to eliminate intermediaries in the insurance sales process. But, after all these years, only a small percentage of insurance consumers actually purchase their policies online.The Internet has evolved, however, and it serves an important role in insurance.

Segundo, Calif. - Two U.S. surveys of property/casualty insurance customers show a large, untapped opportunity for cost control through electronic billing.Conducted for Computer Sciences Corp. by MarketSearch Corp., a survey of car and homeowner insurance billing methods found 88% of auto insurance customers and 93% of homeowner insurance customers still receive bills by mail. Yet 73% of respondents surveyed indicated they would be willing to pay their insurance bills over the Internet. A second survey that asked approximately 350 P&C professionals at CSC's Connect 2005 conference about their own personal insurance experience confirmed these findings.

Okemos, Mich. - The National Association of Professional Insurance Agents (PIA) and Sircon Corp. have been working to establish a relationship that would provide additional benefits to PIA members. The result is a partnership that provides online services delivered by Sircon's Compliance Express platform at a special rate for PIA members.With PIA joining the Sircon Partner Referral Program, PIA members can now go to a special co-branded Web site designed specifically for PIA, and take advantage a PIA member discount for online services such as:

Seattle - Many companies advertise great service, but how many have been recognized for this by a non-partial third party such as J.D. Power and Associates? To receive recognition, companies must score higher than 730 out of a possible 1000 points. PEMCO received 911 points, a score that was noted as unusually high by J.D. Power and Associates."We come to work every day committed to giving our customers the absolute highest level of service and value," says Jon Osterberg, spokesperson for PEMCO, a provider of auto, home, boat, life, and umbrella insurance to Washington state residents. "This certification demonstrates that. Service is the bedrock of PEMCO's culture, and it's extremely gratifying to see our customers recognize that."

Cleveland - Insurance.com, an online auto insurance agency, claims that consumer car insurance quote requests on its Web site increased by more than 20% in 2005, the fourth straight year of growth."During the past five years we have seen a tremendous growth on our site as a result of customers' increased confidence level with the Internet," says Insurance.com President Lou Geremia. "We've embraced this new growth by adding over 100 licensed insurance agents to our sales center and have extended our sales center hours to 8 a.m. to 1 p.m. Eastern Standard."

New York - In an effort to enable Korean-speaking policyholders and agents to access and learn more about its products and services, New York Life has launched a Korean-language Web site at www.newyorklifekorean.com. "The Korean-language Web site is part of New York Life's continued effort to serve the Korean community in the United States," says Janet Choi, assistant vice president of the Korean market at New York Life.The Web site contains information on insurance and financial products. An education center provides helpful tips for first-time life insurance buyers dealing with life-changing events including the birth of a child, purchasing a home, getting married and entering retirement. Customers can use the interactive forms and e-mail addresses to submit questions and requests. The site also provides access to information on career opportunities at New York Life.

San Diego - CareGroup Healthcare System has gone live at Beth Israel Deaconess Medical Center (BIDMC) with an application that delivers automatic healthcare information updates every 15 minutes to the Centers for Disease Control (CDC) in Atlanta. The bio-surveillance system, which feeds the CDC with information key to early identification of disease trends, is built on the CACHE post-relational database. InterSystems Corp., a health care database provider, spotlighted the bio-surveillance implementation at the HIMSS 2006 conference in San Diego, Calif.BIDMC is one of 10 U.S. hospitals that were approached by the CDC to provide medical data on an ongoing, around-the-clock basis. The initiative is part of a mandate by Health and Human Services (HHS) Secretary Michael Leavitt, who chairs the American Health Information Community (AHIC), a group charged with advising the federal government on standards for electronic health records (EHRs). Bio-surveillance and public health monitoring are among the first focus areas for AHIC and Leavitt has stated that he wants a system for streaming emergency department (ED) data to public health authorities in place by the end of 2006.

Washington, D.C. - Health insurance plans' cutting-edge information technology (IT) strategies are adding value to health care for employers, health care practitioners and most importantly, consumers, industry leaders said today on Capitol Hill.Participants in the briefing stressed that health insurance plans are using IT not only to process claims more efficiently, but also to promote evidence-based care, add value to health care services and empower consumers through access to better information and decision tools.

Harford, Conn. - The Hartford Financial Services Group, Inc. has won the 2006 Annual CIO magazine Enterprise Value Award in the insurance category. The honor is presented to companies in a range of major industries that demonstrate their innovative use of information technology (IT) to further business goals. The Hartford received this ward for implementing its industry-leading automation tool known as ICON 2.0. This electronic quoting and submission system helps agencies and their front line representatives streamline the process of placing small business insurance with The Hartford. ICON 2.0 is accessed through the company's Electronic Business Center (EBC), an intranet site dedicated exclusively to agents that represent The Hartford, and is a user-friendly tool that requires little training.

Yonkers N.Y., - An investigation in the March 2006 issue of Consumer Reports magazine contends that a national system of Electronic Health Records (EHRs) being developed by the federal government, states, HMOs, and PPOs to link the medical records of every American has potential for abuse. Consumer Reports claims that while such electronic medical records systems could save lives and billions of dollars in health-care spending, it may also jeopardize the security of personal health care information.The advantages of EHRs are many, according to Consumer Reports, include: more precise patient care from doctors, greater participation by patients, and an early-warning system for medical disasters such as the appearance of avian flu are among the hoped-for achievements for an electronic medical records network.

Needham, Mass. - In the next five years, analysts predict more than 77 million individuals in the U.S. will be of traditional retirement age, and this segment of the population is predicted to be the dominant demographic for a period of 20 years or more. TowerGroup, a Needham, Mass., research firm, expects that this explosion in the retired market will ultimately redefine the U.S. financial services industry, accelerating industry consolidation across banking, securities and investments, and insurance.

Atlanta - Consumers can now apply online for health insurance through Kaiser Permanente of Georgia's Personal Advantage online consumer portal, which is powered by the Southborough, Mass. -based ikaSystems' enterprise-wide technology platform. Kaiser Permanente's Personal Advantage product has several plan offerings targeting the individual market."Since implementing the portal just over a month ago, we've received 1,116 Personal Advantage applications," says Nancy Melton, Kaiser Permanente's Personal Advantage product manager. "This represents a significant increase over any previous month in the past year."

Just as the Internet reached its one-billionth user last year, recent consumer research indicates that online transaction failures can have a huge detrimental effect on businesses.The vast majority of consumers (89%) say they experience problems when conducting online transactions, and 41% of all online shoppers say they'll turn to a competitor, either online (27%) or offline (14%), when that happens.

E-mail, the one-time productivity marvel, has turned into an unwieldy menace to many insurance companies. Once heralded as the ultimate purveyor of near real-time collaboration, e-mail's utility and business value is now in question.Despite the best filtering technology, more than 60% of what seeps into corporate in-boxes is spam, Business Week reports. And ePolicy Institute, Columbus, Ohio, reports that 50% of workplace instant messaging (IM) users send and receive risky content including attachments, jokes, gossip, confidential information and pornography.

One of the most frustrating aspects of life for American consumers in the 21st Century is trying to complete a transaction or obtain information from a company over the telephone.Whether it's ordering a new pair of shoes, checking the status of a utility bill, or seeking help with a computer problem, the experience can be both exasperating and mind numbing.

TRANSAMERICA RECEIVES SIX 'BEST IN CLASS' RANKINGSAs a testament to its relationship with its clients, Los Angeles-based Transamerica Retirement Services received six "Best in Class" ratings from the Chatham Partners' 2005 Client Satisfaction Analysis. Transamerica received "Best in Class" ratings: timeliness of contributions, distributions and loans, accuracy of contributions, overall satisfaction with processing of employee transactions, accuracy of participant statements, clarity of participant statements, and courtesy and professionalism of personnel.

Several years ago, a rising deluge of spam, much of it offensive to the firm's largely female workforce, prompted Tollman & Wiker InWest (TWIW) Insurance Services, LLC, to seek better ways of protecting its incoming e-mail."We felt as employers we should protect our staff from this stuff," recalls Kevin Dickmann, who, as technology manager, ran IT single-handedly for the 85-person insurance agency based in Ventura, Calif. "Every morning, our employees were finding 30 to 40 messages they had to review and delete." What's more, e-mail's importance to daily operations was growing by leaps and bounds, so keeping it safe and sound was critical.

WEALTH RISK MANAGEMENTThe Chubb Group of Insurance Cos., Warren, N.J., has selected New York-based Risk Control Strategies to support its new Signature Suite offering of luxury personal risk management services. Signature Suite is designed to help identify potential threats and help affluent individuals protect their families and wealth. Risk Control Strategies will provide Chubb's high-net-worth and family office customers with a complimentary personal risk assessment. Risk Control Strategies will also offer Chubb's clients an array of services including cyber crime investigations, identity theft prevention and response, and premise security strategy and implementation.