Practice and client management

User-friendliness and a seamless experience will go a long way toward the perception that the insurer is providing value.

Protective Life discovered a tremendous amount about the way we approach customers and how we can successfully leverage technology platforms.

Similar approaches to technology will help the companies offer a unified customer experience, according to executives for each.

We really don’t have to look far beyond the other heavyweights of national marketing.

Market research firm finds volatility in satisfaction with carriers' capabilities.

Chief service officer Jamie Lee says insurance needs diverse views to create the best overall customer experience.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

Chubb has kicked off a new brand to offer coverage to digital natives at opportune times.

More data feeding algorithms allows AI 'agents' to do more than ever.