Distribution

Marketplaces such as Kin, Insurify and Employers consider whether the AI agent's ability to help them reach more customers outweighs potential distortions to the quotes and prices they provide.

The goal is not to find every place an MGA could use AI but where AI can materially change what the business is capable of doing and then measure whether it actually does.

Insurance agencies are still losing time to manual processes, duplicate data entry and disconnected systems, according to Augie's 2026 Connectivity Report.

Half of consumers plan to use AI but also want an advisor who can relate to their life experience to review information at some point in the purchasing process, according to the Capgemini Research Institute and LIMRA.

Technology will enhance agents' abilities to serve clients, according to insurance risk expert Robert Hartwig of the University of South Carolina.

Insurance employees are less willing to trust AI decisions they cannot understand, according to a new SAS study.

KKR & Co. is set to reap a $3.3 billion windfall from its deal to sell USI Insurance Services to Aon Plc for $17 billion, a significant exit for a unit that's invested its balance sheet in long-term private equity bets.

Independent agents want increased AI usage and automation to address pain points, according to Ivans' latest report.

Human oversight would still be needed, especially for underwriting, industry experts say. Yet linking voice recognition with AI engines will put insurance agents jobs at risk, they add.