The general public finds
Aflac earned a Top 50 ranking in reputation among the 153 largest U.S. companies in the study. A Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicatorstrust, esteem, admiration and good feeling.
"These are challenging times and customers, shareholders and stakeholders need to know that they can trust Aflac and our successful business model," says Dan Amos, Aflac chairman and CEO. "Our commitment to openness and transparency has helped define Aflac for more than 50 years, so we are proud to be the most reputable company in the insurance industry for two consecutive years."
According to the Reputation Institute, the results provide a clear snapshot of corporate America's reputation landscape, critical information about the pillars that drive reputation, and uncovers a direct link between the strength of a company's reputation and the willingness of consumers to recommend it to others.