The general public finds Aflac to be the most trustworthy insurer in the United States. The insurer earned Reputation Institute's Global Reputation Pulse 2009 Best Reputation in the U.S. Insurance Industry award for the second consecutive year. The Reputation Institute uses data obtained through its annual online survey of the general public that measures the corporate reputation of 600 of the world's largest companies across 32 countries.
Aflac earned a Top 50 ranking in reputation among the 153 largest U.S. companies in the study. A Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicatorstrust, esteem, admiration and good feeling.
"These are challenging times and customers, shareholders and stakeholders need to know that they can trust Aflac and our successful business model," says Dan Amos, Aflac chairman and CEO. "Our commitment to openness and transparency has helped define Aflac for more than 50 years, so we are proud to be the most reputable company in the insurance industry for two consecutive years."
According to the Reputation Institute, the results provide a clear snapshot of corporate America's reputation landscape, critical information about the pillars that drive reputation, and uncovers a direct link between the strength of a company's reputation and the willingness of consumers to recommend it to others.
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