The general public finds Aflac to be the most trustworthy insurer in the United States. The insurer earned Reputation Institute's Global Reputation Pulse 2009 Best Reputation in the U.S. Insurance Industry award for the second consecutive year. The Reputation Institute uses data obtained through its annual online survey of the general public that measures the corporate reputation of 600 of the world's largest companies across 32 countries.

Aflac earned a Top 50 ranking in reputation among the 153 largest U.S. companies in the study. A Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicators—trust, esteem, admiration and good feeling.

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