AXA Equitable Life Insurance Co. has named Beth Pasciucco as managing director and head of brand management and customer experience. Pasciucco will lead brand strategy, customer experience, advertising and marketing communications. She also becomes a member of AXA Equitable's executive management group and the marketing and communications leadership team.

AXA says that, prior to founding Pasciucco Consulting LLC, Pasciucco served as chief marketing officer, global wealth management group at Morgan Stanley, and was a member of its operating committee. She also was managing director, director of marketing for the institutional retirement business at Putnam Investments, and was named worldwide partner and the director of global marketing for Mercer Outsourcing.

Pasciucco held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments, managing retail promotion to individual investors. Her career began on the ad agency side of the business at Arnold Worldwide and predecessor firms, managing financial and retail clients.

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