Michael Babikian has been promoted to president and CEO of Transamerica Brokerage, a distribution unit of the Life & Protection division of Transamerica. Previously Babikian was EVP, chief marketing officer, brokerage, and chief product officer. Babikian replaces Marty Flewellen, who was promoted to chief distribution officer.

“In his prior role, Michael implemented a new approach to product development and created and executed marketing strategies that contributed significantly to the growth of the business,” said Scott Ham, president and CEO of L&P. “He’s also earned a reputation as an industry thought leader, and I believe he will build on that as he takes the helm of Brokerage.”

Babikian currently serves as a board member of the Chief Marketing Officer Council; chairman of the board of directors and professor at Glendale University; and member of the University of Southern California (USC) Marshall Corporate Advisory Board. He also serves as chairman of the board of directors of the Children’s Music Fund.

Prior to joining Transamerica, Babikian was general counsel to Infinite Source Technologies Inc., an attorney for the tax law firm of Baker, Olson, LeCroy & Danielian, and a tax specialist in KPMG’s multi-family office. He completed his undergraduate studies at the University of California at Irvine and earned a law degree from the University of the Pacific, McGeorge School of Law. Subsequently he earned a Master of Laws in taxation at the University of San Diego and a Master of Business Administration from the University of Southern California. Babikian also is an alumnus of Harvard Business School, where he graduated from the program for leadership development.

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