Brainshark, A Waltham, Mass.-based provider of on-demand content solutions, has integrated its software with Agility, a relationship management application from G2X Inc., New York. The integration is designed to help insurance carriers communicate with their sales channels and contacts, all from within the same customer relationship management (CRM) system. By integrating G2X Agility with on-demand content created using Brainshark, insurance wholesalers, retailers and clients already using G2X are now able to, from within a contact record, select, personalize, and send a rich-media presentation created by their marketing group. When a client views the presentation, the right person will immediately receive an Alert in the Agility dashboard, informing them that the client or partner has viewed the presentation, enabling prompt followup.
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