In efforts to sway millennials and middle market workers into purchasing life insurance, CUNA Mutual Group recently rolled out a new website using Agile technology for a more simplified policy buying experience.

TruStage Simplified-Issue Term Life, launched in late June, is CUNA Mutual’s attempt to make the experience of buying an insurance policy online identical to what customers encounter with retail, says Susan Sachatello, SVP of TruStage, which is a consumer brand for the carrier. CUNA Mutual's typical customer is credit unions.

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