Greensboro, N.C. - DataDelta Inc. has launched its first "Single Customer View Accuracy Survey" in partnership with market research firm The CDI Institute. Burlingame, Calif. The purpose of the survey is to measure single customer view accuracy that results from customer data integration (CDI) projects.The initial survey results will be presented at the 17th Information Quality Conference hosted by Larry English and The International Association for Information and Data Quality (IAIDQ) September 19-23 in Houston, Texas.

"The ability to cut through complexity and provide an accurate view of the customer is one of the most important aspects of information management today," says Janet Perna, general manager of IBM's Information Management division, when commenting on IBM's recent acquisition of CDI vendor DWL.

"Traditionally, CDI has focused mainly on the mechanics of data integration with less attention paid the accuracy of the actual results," says Ed Allburn, president and CEO of DataDelta. "IBM's 'accurate view' emphasis is another indication that increasingly sophisticated users with increasingly powerful business intelligence technologies are demanding increasingly accurate CDI results," he says.

Philip Howard, research director at U.K.-based Bloor Research, and author of "Data Quality: An Evaluation and Comparison" concurs. "With existing technologies most companies using CDI have to compromise between the accuracy of matching that they use," he says. "Either they have to accept a number of false matches or they have to put up with too many duplicates. That simply isn't acceptable and undermines the whole concept of data being fit for purpose."

The survey results will be partially based on DataDelta's CDI accuracy analysis tool. This patent-pending technology works with existing CDI systems from vendors such as Ascential (recently acquired by IBM), Firstlogic, Trillium Software, DataFlux and others.

Survey respondents will receive a free copy of the published results and may participate in the survey online at DataDelta's Web site at www.DataDelta.com/survey.

Source: DataDelta Inc.

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