SAN FRANCISCO--Esurance, a direct-to-consumer personal auto insurance company, announced the launch of its new service powered by eStara, Inc. eStara's Push to Talk is a fully-hosted, Voice over the Internet (VoIP) "click to call" service, the most widely-deployed service of its kind in the world. The click to call feature allows Esurance customers to click a button to speak with an Esurance insurance advisor directly from Esurance's Web site, from PC-to-phone or through phone-to-phone calls.
Tom Capp, Esurance's Director of Telesales, explained, "Many customers have let us know that they think the click to call technology is 'cool.' They really appreciate the fact that it routes them immediately to the right person, versus having to keep dialing to get to the appropriate person through an IVR." Capp continued, "Now, customers can also let us know when it's best for us to talk to them -- right away or a little later. The ability to schedule a future call is really useful for our customers who still have dial-up modems, whether that customer's interested in buying policy or in taking care of their post-purchase verification."
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