Brookfield, Wis. - Fiserv Customer Centered Solutions (CCS), the customer relationship management (CRM) arm of Fiserv, launched its Enterprise Relationship Management Suite (ERM Suite), an integrated product line designed to address service and sales issues facing CEOs.

The Brookfield, Wis., provider of information management software and services developed ERM Suite exclusively for the financial industry, calling it a CCS flagship product that serves CRM needs across Fiserv's major business lines of insurance, banking, credit unions, and lending.

The suite integrates significant portions of Fiserv's products to deliver, among other features, an improved customer experience by bringing together all customer information to view and service them as one. The suite leverages Web services technologies and is built with industry-standard products and protocols. The heart of the product line is a business process (workflow) engine that allows an organization to pictorially develop or change business processes while the software automatically adapts to the change. The workflow engine can plug into various software systems within an organization and also drives the major components of ERM Suite, which include contact management, campaign execution and marketing, field sales force management, e-mail management and advanced analytics.

Source:  Business Wire

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