AI deployments in the insurance industry jumped 87% year-over-year, according to
"Insurance is crossing a threshold in AI adoption," said Annabel Ayles, co-founder and co-CEO of Evident, in a press release. "The rise of agentic can be read as a shift from AI as a productivity tool for individual workers, to AI as an operational system. Right now, AI is starting to run processes rather than just support them. Claims management is first because it is complex, data-heavy and measurable, but other categories will no doubt follow."
In the final quarter of 2025, generative and agentic AI made up 68% of AI deployments. More than a third of these cases, 37%, were rolled out for claims management, 21% in underwriting and pricing and 21% in customer engagement.
"P&C teams are using AI to automate an ever greater proportion of claims processes, with the most advanced insurers experimenting with end-to-end automation via agentic AI," said Christian Preece, insurance director at Evident, in the press release. "That shift from point solutions to end-to-end automation shows how AI is transforming core insurance processes, and whilst the volume and complexity of use cases is highest in claims management, we're seeing real growth in underwriting and pricing, and customer engagement too - pointing to greater AI maturity across the full lifecycle."
The research data covers insurance groups across life, property and casualty, composite and reinsurance in North America and Europe.
Research from Digital Insurance reveals that
The study surveyed agents and brokers (33%), insurance carriers (59%), reinsurers (2%), adjusters (5%) and other insurance professionals (1%).
