The Guardian Life Insurance Company of America hired a total of 930 U.S. financial representatives in 2012, making it the most successful recruiting year in the company’s 152-year history. And it intends to continue its momentum by hiring 875 new financial representatives in 2013.

Guardian anticipates at least 28 percent of new hires will be women, an increasing demographic group within the industry.

Guardian said its entrepreneurial business model allows for the ability to structure one’s own practice, the possibility for a flexible schedule and an improved work-life balance. The business model allows financial representatives to essentially work for themselves, and those who are successful and able to manage their time effectively can structure their work schedules around their personal schedules, the company said.

“The success of our recruitment efforts and our industry-leading retention rate are indicative of Guardian’s ability to offer prospects from many different backgrounds the training and the support necessary to build a lucrative and meaningful career,” said Scott Rich, field VP of financial representative recruiting.

Guardian also is focusing its recruitment efforts in 2013 on career changers and recent college graduates with a strong entrepreneurial spirit, the company said.

“Hiring a more diverse class of financial representatives will enable us to provide clients with more creative and more customized investment strategies,” said Emily Viner, Guardian’s VP of leadership management and agency development, and the head of the initiative to hire more female financial representatives. “In 2012, we hired a significant number of professionals from different fields, including law, sales, corporate executives and education. We’re looking forward to working with the newly hired financial representatives, and hopefully exceeding our recruitment goals in 2013.”

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