Liberty Mutual is retiring the brand names of eight regional commercial lines companies that sell through independent agents, the company said. Liberty Mutual Insurance will begin using that brand name in all markets over the course of 2013.
“The decision was influenced by our agents’ desire to align their businesses with the stronger, more recognizable Liberty Mutual brand. We have previously communicated this directly to our agency partners,” the company said.
The retired brands include:
• America First Insurance (Southwest Region) operates in Arkansas, Kansas, Louisiana, Missouri Oklahoma and Texas
• Colorado Casualty (Mountain Region) operates in Arizona, Colorado, New Mexico, Nevada, Utah, and Wyoming
• Golden Eagle Insurance (Pacific Region) operates in California
• Indiana Insurance (Midwest Region) operates in Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, South Dakota, Wisconsin
• Liberty Northwest (Northwest Region) operates in Alaska, Idaho, Montana, Oregon, Washington
• Montgomery Insurance (Southeast Region) operates in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee
• Ohio Casualty (Mid-Atlantic Region) operates in Delaware, Kentucky, Maryland, Ohio, Pennsylvania, West Virginia and Virginia
• Peerless Insurance (Northeast Region) operates in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rode Island and Vermont