Liberty Mutual is retiring the brand names of eight regional commercial lines companies that sell through independent agents, the company said. Liberty Mutual Insurance will begin using that brand name in all markets over the course of 2013.

“The decision was influenced by our agents’ desire to align their businesses with the stronger, more recognizable Liberty Mutual brand. We have previously communicated this directly to our agency partners,” the company said.

The retired brands include:

America First Insurance (Southwest Region) operates in Arkansas, Kansas, Louisiana, Missouri Oklahoma and Texas

Colorado Casualty (Mountain Region) operates in Arizona, Colorado, New Mexico, Nevada, Utah, and Wyoming

Golden Eagle Insurance (Pacific Region) operates in California

Indiana Insurance (Midwest Region) operates in Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, South Dakota, Wisconsin

Liberty Northwest (Northwest Region) operates in Alaska, Idaho, Montana, Oregon, Washington

Montgomery Insurance (Southeast Region) operates in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee

Ohio Casualty (Mid-Atlantic Region) operates in Delaware, Kentucky, Maryland, Ohio, Pennsylvania, West Virginia and Virginia

Peerless Insurance (Northeast Region) operates in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Rode Island and Vermont

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