Oncor Insurance Services LLC, a life insurance agency, has launched FamilyDirect.com, an online life insurance portal offering the service of a traditional life insurance agency, coupled with the ease and convenience of an online presence. The site is designed to make permanent and term life insurance available to a wider audience.

Oncor says the site was launched on Nov. 1, 2012, providing a simple, user-friendly experience. FamilyDirect.com leverages Oncor’s multi-carrier, consultative sales process. Through a risk-based, multi-carrier product search, Oncor’s life insurance representatives compare life insurance policies from industry providers.

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