Oncor Insurance Services LLC, a life insurance agency, has launched FamilyDirect.com, an online life insurance portal offering the service of a traditional life insurance agency, coupled with the ease and convenience of an online presence. The site is designed to make permanent and term life insurance available to a wider audience.

Oncor says the site was launched on Nov. 1, 2012, providing a simple, user-friendly experience. FamilyDirect.com leverages Oncor’s multi-carrier, consultative sales process. Through a risk-based, multi-carrier product search, Oncor’s life insurance representatives compare life insurance policies from industry providers.

A licensed Oncor life insurance agent will reach out via phone to the consumer, once a quote request is received, to review and discuss life insurance policies available to meet the individual’s needs. This approach couples Oncor technology and the individualized attention from life insurance agents. In addition, the site offers a library of articles addressing topics including universal life, insurance riders, accidental death insurance, no medical exam coverage, permanent life insurance, and term life insurance.

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