September 14, 2004 -MI-Assistant, a division of Fiserv FSC, Inc. announced today that independent insurance distributors in five Midwestern states are now writing auto insurance faster and more efficiently using a bridging system that connects MI Comparative rater, MI-Assistant's rating program with Safeco Insurance's Safeco Now online sales platform.

"Safeco is on a mission to uncomplicate insurance sales for independent distributors," said Anne Randall, vice president of automation for Safeco Personal Insurance.  "Many of our agents and brokers use MI-Assistant every day.  This new technology bridge will save distributors time - their most valuable resource."

Independent distributors who use MI-Assistant's comparative rating platform enter key customer information, receive a comparative quote and then instantly bridge that information into Safeco Now to complete the application.  Distributors receive a completely bindable quote that can be faxed, e-mailed or printed for customer approval.  The whole process can take as little as five minutes.

Once the customer information is bridged into Safeco Now, distributors also can quickly cross-sell six other personal insurance, commercial insurance and surety products - home-owners, business-owners, commercial auto (fleet/non-fleet), workers compensation, business umbrella and select surety products.  Every insurance product application re-uses the personal information originally bridged into Safeco Now, cutting down processing time for every application. 

"Our agent and broker customers are always looking for emerging technology and solutions that will improve their profit margins," said Scott Deetz, President of MI-Assistant.  "Eliminating the duplicate entry in the bridge to Safeco Now keeps us delivering on our most important promise to customers."

MI-Assistant serves distributors in Iowa, Illinois, Indiana, Minnesota and Wisconsin.


Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access