(Bloomberg) -- Oracle Corp. unveiled new services that help customers take advantage of cloud computing as the company takes more direct aim at rival Amazon.com Inc.

The company announced “Cloud@Customer,” which takes the latest gear from its own data centers and puts that hardware on customer data centers, Executive Chairman Larry Ellison said Sunday during a presentation at Oracle OpenWorld in San Francisco. Customers won’t need to buy the technology -- and can instead subscribe to the service on a monthly basis, just like they would do if they were buying from a distant data center. He also announced what he said were more powerful products at a lower cost than Amazon, the leading public cloud provider and the company’s No. 1 competitor in infrastructure.

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