Omaha, Neb.- Insuractive, Inc., an Alexandria, Va., insurance e-commerce marketing company, and Omaha-based Senior Market Sales, Inc. have entered into a definitive merger agreement to create a high-technology insurance marketing company with products geared to the senior market.

The merger was unanimously approved by both companies' senior management and creates a combined company with projected sales of $63 million in 2005. Keeping the name Senior Market Sales, Inc., the company will continue to provide independent insurance agents with insurance products from the nation's top-rated carriers, Internet marketing services and personal support from its call center in Omaha. Privately owned, the company serves more than 12,000 insurance agents in all 50 states.

Source: Business Wire

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