Swiss Re has selected Backbase, a technology company that develops digital channels for financial services companies, to develop a new digital platform for selling and servicing life and health products online, Swiss Re said.

The platform will be available to the insurer’s European insurance partners. It is intended to facilitate the online delivery of critical illness, term-life and other simple protection products, Swiss Re said, and broaden Swiss Re's client capabilities, which already include Magnum, the insurer’s automated underwriting system’ the insurance carrier iptiQ; and proposition development capabilities.

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