More and more, it seems, “Welcome to the new normal” is becoming the mantra of the day when it comes to the pace of our business enterprises. We hear it everywhere from the hip technology gurus (ahem) and the purveyors of new technology. But what exactly are we talking about here? 

Ostensibly, the phrase seems to amount to this: Activity in the world of technology—and thus the world of business—is accelerating beyond our wildest expectations, so we’d better get used to it and adapt somehow. During the recent SAS Premier Business Leadership Series in Las Vegas, SAS Senior Vice President and Chief Marketing Officer Jim Davis used this phrase, and pointed to what he called “the rapid and increasingly rapid pace of change” in technology development that has brought us such useful tools as business analytics. 

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