Editor's Note: Digital Insurance reached out to several insurance carriers' venture capital arms and asked what they are looking for in insurtech startups when deciding how to invest. This is the first in a series of responses, from Peter Gunder, chief business development officer, American Family Insurance.

At American Family Ventures, we have invested in more than 40 early- and later-stage companies since November 2010. We seek standard or “market” venture capital terms in our deals. Additionally, we believe that the relationships between our company and startup firms should be mutually beneficial.

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