Every insurance organization likely has enlightened individuals who have new ideas on how to build new markets. And technology is paving the way to finally capture this hidden knowledge.

In a new article in MIT Sloan Management Review, Michael Fitzgerald (contributing editor to SMR, not to be confused with Celent's Michael Fitzgerald) spoke to Chubb's innovation team about what it takes to turn a huge specialty insurer around and make it more responsive to changing customer demands.

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