There's been quite a bit of buzz in the insurance industry about the role and potential of mobile computing. The exact approach to servicing mobile consumers is still being explored (see Carrie Burns' latest report on Celent's findings in this area).
However, reaching out to mobile consumers is only one part of the story. Another area that insurers will be tapping into is mobile business intelligence. As I explained in a recent article for Teradata Magazine, employees on the road or in the field could gain access to executive dashboards or alerts that impart streams of critical information. Alerts can help employees and managers deal with fast-moving challenges.
However, the move to mobile enablement for managers and employees doesn't happen magically overnight. I had the opportunity to speak with Lora Cecere, partner with Altimeter Group about what it takes to prepare a company's operations to accommodate mobile access to data.
First, there's the real-time aspect that needs to be supported.
“The fact that it’s anytime and anywhere allows companies to employ different channels, and that will definitely impact data,” she said. “Anytime/anywhere raises the bar. Users are feeding off transactional data, which requires a near real-time input and response. That means a lot more data on the back end and more access, greater accuracy and less latency.”
Data integrity and security are essential. Organizations must ensure that data is secure and encrypted.
“It’s going to change the heartbeat of data for the enterprise,” Cecere points out. “Mobile computing causes us to think about data reuse, data governance and to do that in a faster manner.”
Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.
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