I just saw the movie
For anyone seeking insight into the secrets of harnessing the power of information technology to extend your reach in the world, you are bound to be disappointed by this tale of juvenile hijinks, backstabbing, lawyering-up and greed. And the fact that, at least according to the movie, the 21st Century's leading social business platform started out as a grudge by a jilted, love-struck student.
But still, in the insurance industry—where things are taken quite seriously—some companies are taking Facebook quite seriously. At the end of last year, for example, Farmers Insurance announced that it was staging a drawing that would enable winning Facebook users to take a ride on the Farmers Airship, the only Zeppelin in the United States, just for “liking” Farmers. The contest was promoted through Facebook's popular “Farmville” site.
In an
That's serious stuff, despite Hollywood's focus on the hijinks.
Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.
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