Digital distribution

Needham, Mass. - In 2007 and beyond, the global financial services industry will increasingly grapple with three major strategic shifts: reinventing financial services at its core; repurposing financial services relative to the global diversity of a changing customer base; and helping restore confidence in an uncertain world, according to a series of research reports from Needham, Mass.-based TowerGroup.The reports examine the top business drivers, strategic responses and technology priorities that will fuel core sectors of the global financial service industry in 2007.

Philadelphia - With a focus on customer service, Philadelphia Insurance Companies launched a new corporate Internet site, www.phly.com. The Philadelphia company, which designs, markets and underwrites specialty commercial and personal property and casualty insurance products for select target industries or niches including nonprofit organizations; the health, fitness and wellness industry; select classes of professional liability; the rental car industry and more, says the new Web site will provide self-service functionality to all agents and policyholders. The project quickly evolved into an Internet "program," reports the company. The creation of a program provides the framework to efficiently and strategically prioritize and bundle enhancements that will ensure alignment with business goals. The new Philadelphia Insurance Web site is designed to make doing business easier for a select group of "preferred agents" and a broader network of independent agents, which consists of 38 regional and field offices across the United States. The new site includes enhanced menu navigation, and updated search functionality. Also enhanced is the site's login authentication, now featuring one login per agent or customer. Visitors to the site can browse policies, view claims, invoices, active lists, quotes, and auto ID cards. The carrier also added an online payments feature. The project goals included an aggressive timeline, and the carrier's IT department and automated services division (project management/business requirements group) collaborated using in-house tools to manage information. The ultimate goal, says a company representative, is to provide feedback capabilities that enable a two-day response to any incoming question. Source: Philadelphia Insurance Companies

Cincinnati - A technology overhaul is continuing at Cincinnati-based Great American Insurance Co. with the decision to replace the company’s policy and customer system of record.

Sydney, Australia - Insurance Australia Group Ltd. (IAG), announced its intention to make its global operations carbon neutral within five years."As an insurance company we have been very concerned about the risks and impact of climate change on our community for a number of years," says Mike Hawker, IAG's CEO. "We have been working on ways to reduce our own CO2 emission footprint, alerting the community about the risks of climate change, and researching opportunities for our customers to benefit from CO2 reducing activities. We are furthering our efforts, by announcing our intention to be carbon neutral within the next five years."

El Segundo, Calif., - Insurers feel the need to develop original approaches to attracting and retaining customer in various market segments. During a two-day conference hosted by Computer Sciences Corp. (CSC), a few insurers gave examples of these approaches.Panelists at the conference noted that insurance marketing programs must appeal to three distinct generational groups: Generation Y (ages 18-29), Generation X (ages 30-40) and baby boomers (ages 41-59). Each group has distinct demands for service; therefore, insurers must offer different Web-based services that address their consumers' varying levels of comfort with technology.

Hartford, Conn. - Aetna Inc. is offering an interactive voice response (IVR) system called Voice2Form to enable members with both Aetna disability and medical insurance to provide consent to participate in the insurer's Integrated Health and Disability (IHD) program. Aetna's integrated informatics studies show that the IHD program may reduce short-term disability durations by as much as 10.7% or 5.6 days per claim.

Fed up with the life of an insurance agent, many aging baby boomers are retiring or choosing something spicier for their lives. Some principals are seizing the opportunity to sell their agencies to banks or another entities. While they may make big dollars or find cool waves, sticky problems remain in their wake. Too often, principals are struggling to attract new agents they can groom to take over the helm. At the same time, many of the country's brightest young business minds are looking askance at the prospect of being insurance agents; they've been spooked into thinking such positions will ultimately be filled by non-humans.The outlook seems so bleak that agents might someday vanish, and will it be technology that metes out the coup de grace? Or do most agents actually view technology as their savior?

Why is using technology to improve service to the agent distribution network so important? Our readers tell us that one of their chief concerns is agency attrition. One source quoted in this month's cover story talks about an 80% agent attrition rate within three years - that's a powerful number. Is it a question of insurance companies not understanding what agents need? Or is it a question of producers being unwilling or ill-equipped to adopt the technology necessary to compete in today's marketplace?Jeff Yates, executive director of the Agents Council for Technology at the Independent Insurance Agents & Brokers of America, suggests carriers can improve channel management by first seeking to understand the channel's challenges. To succeed, producers-especially those working with multiple carriers-must automate their processes while moving to a paperless environment and taking advantage of real-time rating systems. In the process, they can boost efficiency and productivity.

When it employees at Cincinnati-based Great American Insurance Co. got wind late last year that their new CIO would be Piyush Sing, former CIO of the Peoria, Ill., multi-line P&C carrier RLI Systems, they probably took a deep breath-rightly assuming that big changes would be coming in how the company uses technology to conduct its specialty commercial lines business. Sing's reputation for building front-end technology to match his previous company's unique requirements (RLI's motto was to provide "Fundamentally Sound Innovation" to the insurance industry) preceded him.As expected, Sing came to Great American Insurance with a similar plan, and a vision to overhaul the 130-year-old company's front-end applications for insurance processing with a service-oriented architecture (SOA) and Web services approach. Especially critical to Sing's vision: the ability to manage the appointments, interactions and state-by-state compliance requirements of a U.S. distribution network comprised of 8,000 active agents.

HARTFORD TEAMS WITH TECH GROUPThe Hartford Financial Services Group Inc., Hartford, Conn., is working with the largest technology trade association in Washington State to offer policies designed for the technology industry. The insurer will market the insurance to members of the Seattle-based WSA (formerly the Washington Software Association) through brokers and independent agents. Nationwide, the Hartford insures more than 50,000 technology companies.

The world record for the largest game of Chinese Whispers, also known as the telephone game or Pass It Down, was set by entertainer Mac King, Jan. 6, 2004, and involved 614 people.While it's safe to say King didn't pass on a message about ways to sell long-term care insurance, carriers and agents may be able to relate to the game of Chinese Whispers. Clear and efficient communication among the two groups can become difficult. And adding communication among agents and consumers can muddy the water even more.

CAT CLAIMSCustard Insurance Adjusters, a Norcross, Ga., independent loss adjusting company, contracted with Marshall and Swift/Boeckh (MSB), New Berlin, Wis., for MSB's IntegriClaim tool for field estimating and for its IntegriClaim Administrator, which provides a paperless, Web-enabled work environment, for use in Custard's catastrophe and home office claims divisions. The technology package will send claims seamlessly from the carrier to independent adjusters.

The rapid proliferation of enterprise content, such as electronic documents, audiovisual files, instant messaging (IM), recorded phone conversations and e-mail, is having significant impact on the global insurance industry.Insurers now face severe penalties if they are unable to produce legally viable records of business conversations and transactions. Additionally, globalization, the dispersion of data and strict compliance regulations are key drivers of this emerging industry mindset.

Hartford, Conn., October 23, 2006 – To help agents speed up the decision process and provide quotes for eligible small business customers, Travelers Select Accounts division of Hartford, Conn.-based St. Paul Travelers Cos. Inc. has introduced TravelersExpress for Master Pac.TravelersExpress is an approach to processing new small commercial policy applicants because risk evaluation and pricing are delivered to the agent up front during the submission process. It will be available initially to agents in Illinois, Utah and Nevada and rolled out nationally in 2007.

Pearl River, N.Y. - To eliminate redundant information requests, the ACORD-User Groups Information Exchange (AUGIE) is promoting a new questionnaire form, available online, that lets independent agencies organize data commonly requested by carriers.The form, Agency Questionnaire (ACORD 812), was developed after agents and brokers expressed concern that too much time is spent filling out multiple questionnaires, according to AUGIE leaders. "Every carrier seems to ask agencies the same questions every year," says Jo Ann Litwin, who chaired the AUGIE working group that addressed the problem. "The questions are generally valid, but many are also redundant--from year to year and carrier to carrier."

New York - New York Life Insurance Co. has launched a Web site called www.nylcareersforwomen.com to provide information about careers in life insurance for women at all stages of professional development.The site offers details on opportunities in sales and field management. A questionnaire on the site helps readers assess their interest in a sales career. In addition, the site provides information about working for New

Los Angeles - Farmers Insurance Group of Cos. introduces its new Mobile Catastrophe Command Center bus, which is designed to help its customers immediately after a catastrophe that may strike anywhere in the contiguous United States."The new Farmers Mobile Command Center bus was chosen as the catastrophe center-point for handling claims and servicing our customers," explains Frank Soldano, state executive, Farmers Insurance Group, Kansas. "The bus is equipped with the most state-of-the-art equipment available anywhere in the United States. It will enable Farmers claims representatives to offer claims help to our customers immediately following a catastrophe," Soldano said.

New York and Saint Paul, Minn. – Metropolitan Life Insurance Co. (MetLife) and Travelers Insurance Group Holdings Inc. renewed their agreement to offer Synchrony absence management services.Synchrony combines group disability insurance and the Family Medical Leave Act (FMLA) administration from MetLife with workers compensation insurance and claim administration services from Travelers to deliver one, integrated approach that can help companies better manage employee absences whether due to occupational or non-occupational events and assist employees in returning to work as soon as medically appropriate. First offered by the two companies in 1998, Synchrony programs currently cover more than 180,000 employees.

Media, Pa. - A network of insurance and financial Web sites is creating an online national directory of business insurance agents, a move that observers are calling another ripple in a movement to expand insurance distribution on the Internet.

Darien, Ill.-based Insure.com Inc.'s Web site has been named a "best site" for life insurance quotes by Kiplinger's Personal Finance magazine.The citation came in a special report called "The Best List" that appears in the November 2006 issue.